Karen McFarlane

I'm Karen McFarlane - the Chief Marketing Rock Star for Kaye Media Partners. My goal is to help my fellow marketers achieve ROCK STAR status by aligning their objectives with their executives and sales team and helping to fill critical gaps in their marketing structure.


Marketers have three audiences - their buyers, the sales team and executive leadership. Over the past 15 years, I've seen marketers excel at building tactically driven campaigns, but struggle with the inability to prove how beneficial those results are to the overall business and how integral they are to the success of the sales team. Without strategic alignment, marketing budgets (and people) are considered discretionary rather than a prime investment into the successful future of an organization.

Your marketing strategy has to serve three different agendas. However, those agendas are usually not in sync. Set the proper expectations from the start. By using the right metrics coupled with a smart strategy that aligns sales and marketing leaders with senior leadership, you can finally quantify marketing investments and transition marketing from a cost center to a revenue generating machine - all without sacrificing the voice of the customer. It’s never too late to start. I can show you how.