Karen McFarlane
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Keynotes · Executive Sessions · Moderation

Better leadership starts with seeing what's really getting in the way.

​Karen McFarlane is an executive, board leader, and speaker who helps people and organizations navigate the tensions, decisions, and dynamics that determine performance.
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Karen McFarlane

Select Speaking Engagements

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American Marketing Association

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The Wharton School of Business

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The Marketing Hall
​of Fame

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HubSpot's Unbound/Inbound

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Content Marketing
​World

Point of View

Performance problems rarely start where they show up

Every organization operates with tension. Left unmanaged, those tensions show up as stalled decisions, weak accountability, conflict, misalignment, and underperformance. Karen makes the invisible visible and gives leaders practical ways to address what is actually getting in the way.
Speaking Topics

Three conversations about how leaders and organizations perform​

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Leading Through Tension

The Operational Framework for Feedback, Coaching, Negotiation & Conflict​​

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From Good Intentions to Good Governance
​How Mission-Driven Boards Build the Structure, Judgment and Discipline to Grow

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​Your Marketing Isn't Working On Purpose 
Because Purpose Without Alignment Is Just a Statement​

Hard conversations are part of leadership. Avoiding them doesn't make the tension disappear. It makes the consequences harder to manage.

​Karen gives leaders a practical framework for navigating the moments when relationships, expectations, and results collide.

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Passion for the mission is not enough. Many nonprofit and not-for-profit boards rely on commitment and informal practices long after the organization has outgrown them..

Karen explores how clearer roles, stronger governance practices and better judgment help boards lead effectively as their organizations grow.

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When marketing becomes disconnected from purpose, the problem is bigger than messaging. The brand starts saying one thing while the business signals another.

Karen challenges leaders to examine whether their marketing is actually advancing what the organization says it stands for and what happens when it isn't.​

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Selected Media

​Conversations designed to challenge assumptions, surface what matters, and move people toward action.

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Why Karen

Experience that goes beyond the presentation 

Karen's perspective comes from more than 25 years inside organizations as an executive, entrepreneur, advisor, and board leader. She has led businesses, advised executives, governed organizations, trained leaders, and facilitated conversations across industries and growth stages.

That experience shapes how she works, whether delivering a keynote, leading an executive session, facilitating a workshop, or advising a leadership team.

She can read the room, challenge assumptions, guide difficult conversations, and help people move from insight to action.
25 years
​Executive and entrepreneurial experience
15 years
Fractional executive and strategic advisory leadership
12 years
Board and governance experience

Keynotes · Executive Sessions · Workshops · Training · Facilitation · Moderation · Advisory

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What Audiences Leave With

Get insight you can use when things get difficult

  • ​Better decisions

  • ​Stronger conversations

  • Sharper judgment

  • ​Clearer accountability

  • ​Greater alignment

  • Practical ways to navigate conflict and tension
Do something memorable

Give your audience more than something to think about.

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Follow Karen's thinking on leadership, judgment and performance in Better On Purpose ​➔
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